Our generation is becoming more tech savvy than ever. With a
new iPhone 6 out this week, schools having SMART boards or essentially huge
iPads as whiteboards, and all the information in the world by entering
google.com onto safari, we have the world on our fingertips. With new social
media sites and technology, the beauty and fashion industry is working its way
in as well. YouTube is one of the most popular sites on the Internet and
popular videos receive up to millions of views each day. These videos aren't
just music videos and How To's, some popular hits are created from normal
people like us! YouTube stars are the new rising celebrities and you
consistently see them at red carpet events, TV interviews, and even magazine
covers. Though some YouTube stars are comedians and singers, many of the
hottest YouTube stars are beauty and fashion YouTubers. Big names like Bethany
Mota, Michelle Phan, Zoella, and Ingrid Nilsen were once just a small YouTube
account and now have up to 8 million subscribers and 600 million views on each
of their YouTube accounts. These YouTubers post videos of makeup tutorials,
hair tutorials, fashion lookbooks, hauls, and everything in between. If you
need any tips and tricks regarding beauty and fashion, just look it up on
YouTube and you are guaranteed to find a helpful video.
Today, popular beauty and fashion YouTubers are rising up in
the celebrity world. Bethany Mota has a huge fan base called the “Motavaters”
and created her own clothing line in Aeropostale and now is on the cover of
Seventeen Magazine! Michelle Phan created a makeup line in Lancome and now is
the CEO of her own makeup line “Em Cosmetics”. Ingrid Nilsen is the new
Covergirl “Glambassador” and Zoella just released her first book. Now you might
ask, what makes them so famous? They just sit in their bedroom and make videos.
While that is true, teens today look for those normal everyday girls who they
can relate to, and seeing a girl in her bedroom talking about fashion or doing
a makeup tutorial feels like home. These YouTubers not only can relate to the
viewers watching, but also provide a little inspiration for them to, whether it’s
fashion related or just for them.
For me, I began my love of fashion and makeup through
YouTube. I instantly got hooked on watching tons of YouTube tutorials and
fashion lookbooks. I started watching videos from Bethany Mota, Michelle Phan,
and Ingrid Nilsen way back when they own had a few thousand subscribers. Now they are dominating our fashion and beauty world by just a simple click away!
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